Eklan AI ("Eklan", "we", "our", or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and disclose your information when you use our website or our AI-powered language learning application designed to help you build English fluency (the "App" or the "Services").

By accessing our website or using our Services, you agree to the practices described in this Privacy Policy.

1. Who Is Responsible for Your Personal Data?

The entity responsible for processing your personal data is:

Eklan UK Limited ("Eklan", "we", "our", or "us")

2. Types of Information We Collect & Legal Basis for Processing

Depending on your interaction with Eklan, we collect two categories of data:

A. Non-Personal Data

Non-Personal Data is information that does not identify you and cannot reasonably be used to identify you.

We may collect Non-Personal Data such as:

Date and time of interactions
Pages or screens visited
App usage statistics
Email engagement data
Device type and system information
Aggregated analytics data

How we use Non-Personal Data:

Analyze and improve our website and App
Prevent fraud
Conduct research and statistics
Enhance performance and user experience

This data is non-identifiable and may be used for any lawful purpose.

B. Personal Information

Personal Information identifies you as an individual. This includes:

Name
Email address
Phone number
Birth date
Gender
Location information
Contact information
Voice recordings
Lesson transcripts
App usage data
Payment and billing information (when applicable)
Any information you provide while interacting with the App or support team

We use your Personal Information for various purposes under the following legal bases:

i. Providing You with the Services (Contractual Necessity)

To operate the App, we may collect:

Profile information
Voice samples and recordings
Pronunciation practice data
Lesson transcripts
App progress analytics

We process this information to deliver the features, lessons, and recommendations that make Eklan work.

ii. Customer Support & Communication (Contractual Necessity & Legitimate Interest)

When you contact us, we may collect:

Name
Email
Phone number
Support requests

We use this information only to address your inquiry and improve user experience.

iii. App, Website & Service Improvement (Legitimate Interest)

We may collect:

Logs, IP addresses
Device information
Cookies and analytics data
Conversation and practice data (e.g., voice inputs, corrections, performance metrics)

This helps us:

Debug issues
Improve accuracy of English pronunciation assessment
Retrain and enhance AI models
Maintain security
Optimize performance

iv. Marketing & Promotional Communications (Consent or Legitimate Interest)

If you subscribe to updates or newsletters, we may collect:

Email address
Name
Country or region

We will send:

Feature updates
Newsletters
Educational content
Promotions or offers (only where legally permitted)

You may unsubscribe anytime via the link in our emails.

3. Cookies, Pixels & Web Beacons

Eklan uses cookies and similar technologies to:

Secure your account
Personalize your experience
Remember preferences
Measure performance
Run analytics
Improve App functionality

Cookies do not contain personal identity information.

You may disable cookies at any time via your browser settings, but this may affect certain features of the website or App.

4. Information Sharing & Disclosure

We do not sell your personal information.

We may share information only under these circumstances:

A. With Your Consent

When you explicitly agree to share certain data.

B. With Service Providers

We may share data with trusted third-party partners who help us provide:

Speech recognition
Cloud hosting
Voice-to-text processing
Customer support
Analytics
Payment processing

They only receive the minimum information required and cannot use it for any other purpose.

C. Business Transfers

If Eklan undergoes:

Merger
Acquisition
Sale of assets
Corporate restructuring

your data may be transferred under strict confidentiality protections.

D. Legal Requirements & Safety

We may disclose data where necessary to:

Meet legal obligations
Prevent fraud or misuse
Protect safety of users or the public
Respond to regulatory requests

E. International Data Transfers

Your information may be processed in countries outside your jurisdiction.

Where required, we rely on Standard Contractual Clauses (SCCs) or other approved safeguards to protect your data.

5. Data Retention

We retain your personal information only for as long as necessary to:

Provide the Services
Comply with legal obligations
Resolve disputes
Improve App functionality

Non-identifiable, anonymized data may be kept indefinitely for research and analytical purposes.

6. Your Data Protection Rights

Depending on your region (e.g., GDPR, CCPA), you may have rights to:

Access your data
Correct inaccurate information
Delete your data ("right to be forgotten")
Restrict processing
Request a copy of your data
Object to marketing
Withdraw consent

To request any of these actions, contact us at:

📩 aaprivacy@eklan.ai (or your preferred support email)

7. Data Security

Eklan uses industry-standard:

Encryption
Secure servers
Access controls
Monitoring tools
Organizational and technical safeguards

to protect your personal information.

However, no system is completely secure. We encourage you to take steps such as:

Using strong passwords
Keeping devices updated
Avoiding public networks when logging in

You also have the right to lodge a complaint to a data protection authority. If you are based in the European Union, information about how to contact a data protection authority is available here. If you are based in the UK, information about how to contact your local data protection authority is available here.

8. Third-Party Websites & Apps

Eklan may contain links to third-party services.

We are not responsible for the privacy practices of external websites or apps.

Please review their policies before sharing your information.

9. Name and Contact Information of the Personal data Protection Officer and Corresponding Department

For clarification regarding the procedure and requirements of exercising your rights, the empowered figure to provide attention is the Information Privacy Office. The contact details are as follows: aa@eklan.ai

10. Changes to This Privacy Policy

Eklan may modify this Privacy Policy from time to time.

Significant updates will be communicated via:

Email notices
In-App notifications
Website banner updates

Your continued use of the Services signifies acceptance of the updated terms.

11. Contact & Privacy Inquiries

For privacy questions or to exercise your data rights:

📩 aa@eklan.ai

🔒 Privacy Policy